Instagram has fast become the favourite visual medium for showcasing your products organically (with super purposeful hashtagging and consistency of frequency of course). So as a product-preneur, how do you cut through the visual noise? How do you ensure that your photos are on-trend and appeal to your target market? Use these 3 simple instagram image trends to ensure your product images stand out;
‘The Story’ Flat lay
No longer does a lossely connected group of hot products taken under good light cut it. People are buying a lifestyle, a story, a life memory- not your product. So your flatlays need to interweave the narrative of their life with your product. The baby goods flatlay resounds with the nesting feels of an expectant mother, laying the newborn outfit out on her bed as she packs her hospital bag. This is the outfit that she will bring her new bundle home in, dreaming of their future together as a family. Your product is no longer just baby clothes- it’s part of a greater story and life memory yet to be created. If you want the expectant Mum to buy your newborn outfit to pack in her hospital bag, then show her that scene, craft that story in your flat lay.
So before you create your next flatlay, ask yourself, ‘why’? Why is this customer using my product in this scene? What greater life moment is my product a part of that potential customers will resonate with.
The ‘Stalker Photographer’
People want to connect with real people. That’s why the ‘behind the scenes’ feel of instagram stories is on the rise. There’s a thirst for authenticity in this heavily curated social platform. Introducing… the stalker photographer! These images are authentically someone using your product in the wild (as authentic as a model being professionally photographed in a perfectly curated scene can get 😉 The ‘I didn’t know someone was taking a photo’ kind of shots. The potential customer identifies with the ‘realness’ of a person using the product in that ‘real-life’ moment, and in turn, imagines themselves in that scene with all the good feels that moment will bring.
The “that’s peculiar” shot
Traditionally, if a person is in a photo they’re the focus of the shot, smiling looking at the camera… traditionally. But what if you use people like an object, in peculiar positioning or placement, that makes people stop… and think “that’s peculiar”. Or maybe even have a giggle!?!? Think about how you can place your product in an environment that creates a shot that makes people stop scrolling, question the scene or value-add to their life by giving them a giggle.